專訪德國貝朗張澤東：傳承品牌文化
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（Video Source: China Financial Network Interview: Xing Nan Cinematographer: Liu Jinqi）
China Financial Network, September 7th (Reporter Xing Nan, Wei Guoxu) During the recent OV Cloud Network 2023 Digital Ecology Conference, Zhang Zedong, the General Manager of the Beilang Decorative Business Division in Germany, accepted an interview with China Financial Network reporters to talk about products, innovation, and market opportunities.
Beilang focuses on the research and development of products related to "water," expanding and perfecting multiple product lines such as sanitary ware, kitchens, and carpentry. It also continues to make efforts in intelligent and overall sanitary ware in response to the development needs of the Chinese market.
According to Zhang Zedong, Beilang is now not only developing individual products but also integrating space. "Because the aesthetic and sensory experience of future consumers is a comprehensive solution. Just as we mentioned earlier, the renovation of a bathroom is not just a single product. What we present to consumers is a more overall solution that addresses their needs in the entire bathroom, including layout issues, such as leakage, odor, and intelligence. We aim to create a better experiential space for end-users."
At the same time, as the demand for intelligent products in the market continues to increase, it is driving the industry to accelerate its development towards intelligent, humane, and personalized directions, and to create products that can understand users' potential needs and optimize their user experience. This is also a key focus for major brands. Developed from the well-known Baden-Württemberg region, Germany's Beilang has led a revolution in the sanitary ware industry with innovation and has also followed the trend of intelligentization in the home furnishing market in recent years.
張澤東指出，消費群體趨向年輕化，智能化和定制化的產品正逐漸普及。貝朗將智能與制造相結合，特別在智能馬桶和智能家居領域取得了突破。無論是地產、酒店還是家裝領域，貝朗都能快速提供相應的產品來滿足終端用戶的需求（如圖{IMG_1}）。
貝朗一直堅持高端品牌的設計感。貝朗傳承了對產品設計的執著，并堅持高品質的追求（如圖{IMG_2}）。公司的產品研發從實用到個性化、顏值性再到功能性，致力于提供多樣化的產品。
盡管房地產市場調整引起了下游產業鏈的不穩定，但貝朗對存量房市場的前景持樂觀態度。張澤東提到，未來存量房市場的需求非常龐大。貝朗通過數年的布局，研發了相應的工藝和配套服務，并將其作為一個事業來經營，而不只是單一的產品推向市場（如圖{IMG_3}）。他相信在這個領域，貝朗將實現明顯的增長。
